AI Search Advisor

SEO & AI SEO (GEO – Generative Engine Optimization)

The logic of digital visibility is shifting. Visibility no longer comes from rankings alone, but from entities in answer systems. I guide companies from ranking to answer – strategically and operationally.

Most companies sense the shift, but not the right moment to act. Invest too early and you waste budget. React too late and you lose visibility that cannot be recovered. This decision requires substance, not trends.

Request Collaboration Strategic Approach

Hanns Kronenberg speaking at SMX Munich about search intent, SEO and AI search — SMX Munich – Talk on search intent, AI search and the architecture of digital visibility.

As Seen In

SEO optimizes documents. AI Search positions entities.

Typical Starting Points

Your organic traffic is stable – but you don't know if it will stay that way once AI answers replace traditional clicks.

You notice competitors appearing in ChatGPT or Perplexity – but your brand does not.

Internally, there are different views on whether AI Search should be an operational priority – or not yet.

You are looking for an external perspective that assesses data and strategic options objectively – without buzzwords.

Areas of Expertise

Traditional Search

Secure and grow organic visibility – even as the rules change. Grounded in operational responsibility in highly competitive markets.

AI Search

Make your brand visible in ChatGPT, Gemini, and Perplexity. Measure where you stand. Control how you are represented.

Visibility Transformation

Shape the transition from traditional search to generative visibility strategically – without putting existing positions at risk.

Role and Focus

I analyze search and answer systems at the intersection of SEO and AI Search – and translate the results into decisions that companies can actually implement.

As Head of SEO at Chefkoch, I am responsible for the organic visibility of one of Germany's largest platforms – in traditional search systems and increasingly in AI-based answer systems.

Previously, I was Head of Product Management at SISTRIX for over six years. The market, product, and data perspective built there shapes my work to this day.

With GPT Insights and groundingpage.com, I have built own platforms for analyzing and controlling AI-based visibility.

My foundation is business-driven: marketing and statistics. AI Search is not a pure technology topic – it is a matter of brand, probability, and decision systems.

Strategically grounded. Operationally proven.

Concepts

Tools for analyzing and shaping visibility in traditional and AI-based search systems: ARTS SEO Formula, Prompt Decoding, Semantic Resonance Analysis, On-Model / Off-Model SEO.

Concepts

Talks & Publications

Talks, publications and perspectives on SEO and AI Search.

All Talks and Publications

Contact

If you would like to discuss AI Search, SEO, or visibility strategies, I look forward to hearing from you.

In the initial conversation, we clarify:

Your current SEO stability and potential risks from AI Search
Your model representation – how AI systems categorize your brand today
Possible strategic options and next steps

Schedule Initial Conversation

Last updated: February 2026